Baby Ken

Brand Story

Baby Ken Diapers are expertly designed to keep your baby dry, comfortable, and rash-free-all while being budget-friendly for parents. Whether it's playtime or bedtime, Baby Ken delivers reliable protection at a price you'll love.

Gentle Comfort

Trusted Value

BRAND TONE

" CLEAR AND HONEST "

UNIQUE SELLING POINT

Comfort & Skin Protection Icy-soft, breathable materials with quick-dry gel help prevent diaper rash and keep babies cool, dry, and comfortable.

With 800 ml absorption and up to 8 hours of protection, our diapers keep your baby dry all night for peaceful sleep and stress-free days.

Perfect fit at the right price, proper sizing, clean cutting ensure a secure fit-offering good quality at an affordable cost.

Segmentation

Demographic

Mothers aged 22–40
Middle to lower-middle income families
New or young parents with children (age 0–5years)
Cost-conscious but concerned with hygiene and comfort

Geographic

Focus on Myanmar and Southeast Asia
Semi-urban to urban areas
Expansion potential into rural communities through affordable channels

Psychographic

Value practicality and affordability
Want trusted quality without high prices
Prefer reliable everyday brands over luxury names
Often influenced by word-of-mouth and peer reviews

Targeting

Baby Ken targets cost-conscious, value-driven parents-primarily mothers aged 22-40 who want reliable, skin-friendly diapers that offer comfort and long-lasting absorbency at a price they can trust. These parents may not always buy premium brands but refuse to compromise on safety and comfort for their child.

Positioning Statement

For caring, budget-conscious parents in Myanmar and Southeast Asia, Baby Ken offers soft, absorbent, rash-free diapers with a secure fit-designed to deliver trusted comfort and long-lasting protection at an affordable price.Unlike premium-priced brands, Baby Ken combines quality care with everyday value, giving parents one less thing to worry about.