Floral Series

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BRAND TONE

" SUPPORTIVE "

Core Value

Durable

Elegant

Refreshingly Feminine

UNIQUE SELLING POINT

  • High-quality material that won't tear and won't crumple or roll
  • Strong, stylish, and stays perfectly in place
  • Ideal for busy days when you need comfort and durability
  • Reasonable price

Segmentation

Geographic

  • Focus: Myanmar and Southeast Asia
  • Urban and semi-urban markets

Psychographic

  • Seeks reliable, mess-free protection during long days
  • Wants stylish, feminine packaging and feel
  • Prefers products that don't tear, bunch, or crumple
  • Wants comfort + durability at a reasonable price

Demographic

  • Women aged 16-40
  • Students, working professionals, homemakers
  • Middle and low income segment
  • Values products that combine style, strength, and practicality

TARGETING

Women aged 11-40 balancing daily responsibilities (school, work, home) Seeking stylish, strong, affordable period care Need reliable all-day protection that maintains shape, fit, and softness Young professionals or homemakers new to the brand, willing to switch for better value with fair price.

POSITIONING STATEMENT

For women who want dependable protection they can trust, Napkiss Floral Series is a good-quality sanitary pad made from tear-resistant, anti-crumple materials that stay securely in place all day. With a reasonable price, it offers great value for money - the smart choice for women who need comfort, strength, and reliability to get through even the busiest days.

Floral Series

NAPKISS FLORAL RECOMMEND STORE TYPE

  • CVS chains
  • School-area shops
  • Pharmacies
  • Supermarkets
  • Online Stores
  • Health and Beauty Stores
  • Other Modern Trade Outlets and general trade outlets