Hippo

Brand Story

We believe that every baby deserves the gentlest care and our diapers are thoughtfully designed with advanced leak protection and made from ultra-soft, breathable materials-to ensure comfort, safety, and dryness at every stage. With carefully tailored sizing, our diapers provide a perfect fit for growing little ones, giving parents peace of mind and babies the freedom to move, play, and rest comfortably.

Gentle Care

Reliable Protection

Smart Innovation

BRAND TONE

" With 1200 ml absorption and double leak guards, you can trust our diaper to keep your baby dry till morning. "

UNIQUE SELLING POINT

Gentle on Skin:Made with soft, breathable materials that allow airflow, our diapers help prevent diaper rash and keep your baby's skin healthy and irritation-free. All-Night Absorbency:With a high-capacity core that holds up to 1200 ml,our diaper keeps your baby dry through the night ensuring uninterrupted sleep for both baby and mom. Ultra-Thin, Ultra-Effective: Our innovative thin-core design offers lightweight comfort without sacrificing absorbency or protection.

Segmentation

Geographic

Primary: Myanmar
Secondary: Southeast Asia (SEA) – e.g., Thailand, Vietnam, Malaysia, Cambodia

Demographic

Age: 25-40 years
Gender: Primarily women (mothers)
New or young parents with 1–3children (age o-5years)
Life Stage: Young to mid-stage parents with babies or toddlers
Income Level: Middle to upper income
Education Level: College-educated, brand-conscious

Psychographic

Value quality over price
Concerned with health, hygiene, comfort
Willing to pay more for safety and reliability
Influenced by modern lifestyles, online reviews, and peer recommendations

Targeting

Hippo targets affluent, quality-focused mothers aged 25–40 in Myanmar and Southeast Asia who are willing to invest in premium hygiene products that offer superior comfort, safety, and performance for their babies

Positioning Statement

For quality-conscious mothers in Myanmar and Southeast Asia, Hippo offers premium hygiene care products that combine advanced comfort, reliable protection, and gentle materials unlike mass-market brands, Hippo delivers a high-end experience designed for those who value care, trust, and quality above all