Jelly Series

BRAND TONE

" LIGHT,REFRESHING AND YOUTHFUL "

Core Value

Specially designed for summer, the Jelly Series keeps you cool, dry, and fresh, even in summer heat.

Light as Air

Perfect for Summer

UNIQUE SELLING POINT

Reduces heat during warm weather
Super thin, breathable pads for ultimate comfort
Choice for summer -friendly period care
Flexible and discreet-great for active, on-the-go days

Segmentation

Geographic

Region: Myanmar and Southeast Asia
Climate: Hot and humid - relevant for breathable, cooling period care

Psychographic

Values: Comfort, hygiene, freshness, and discreet appearance
Concerns: Heat, sweat, stickiness, visible pad lines, odor
Behaviors: Buys season-specific products, seeks recommendations online or from peers, trend-aware
Aspirations: Wants to feel confident and fresh even in the summer heat

Demographic

Age: Girls and women aged 11-40
Life stage: Students, young professionals, sporty or socially active women
Income level: Middle to upper-middle income
Lifestyle: On-the-go, outdoor, or active lifestyle during hot seasons

TARGETING

Primary Target Audience
Teen girls and young women (11-40) living in hot climates, who want a cool, breathable, ultra-thin pad for school, work, travel, or sport.
Secondary Audience
Health-conscious, trend-aware women who want specialized solutions for seasonal discomfort during their periods

POSITIONING STATEMENT

For young, active women in hot and humid climates, Napkiss Jelly Series is a summer-special sanitary pad that offers ultra-thin, breathable comfort and reduces heat and stickiness - helping you stay cool, dry, and confident all day.With its discreet, flexible design, Jelly Series is the best choice for summer friendly period care.