Ultra Thin Series

BRAND TONE

" GENTLE AND EMPOWERING "

Core Value

Feather Light Comfort

Confident Protection

Advanced Wellness

UNIQUE SELLING POINT

Comfort Meets Confidence
Ultra Thin Series provides a weightless comfort with powerful protection.
Anion chips is for reducing odor, stress, and bacteria
Double leakage guard to prevent side spills
Silky soft surface for gentle, irritation-free comfort

Segmentation

Geographic

Focus: Myanmar and Southeast Asia
Hot and humid environments – relevant for breathable and odor-reducing features

Psychographic

Values comfort, hygiene, and confidence during periods
Concerned about pad visibility, leaks, and rashes
Seeks thin, breathable, discreet solutions
Health- and wellness-aware
Quality-Conscious & Detail-Oriented
Influenced by word-of-mouth, peers, school awareness programs, or social media

Demographic

Girls and women aged 11-40
First-time users (teens), students, office workers, young women
Middle and upper-income families
Both school-goers and working professionals

TARGETING

Ultra Thin Series targets young girls starting from age 11, as well as active women up to age 40, who want

Feather-light comfort
Secure, leak-proof protection
Irritation-free softness
Discreet pads that suit school, work, travel, and sporty lifestyles

POSITIONING STATEMENT

For girls and women aged 11 to 40 living in Southeast Asia's hot and humid climate, Napkiss Ultra Thin sanitary pads are designed to deliver feather-light comfort, irritation-free softness, and reliable leak-proof protection in a breathable, ultra-discreet form. Perfect for school, work, travel, or play, Napkiss helps young girls and active women feel fresh, confident, and in control — every day of their cycle.